Startups Archives - Enterprise Viewpoint https://enterpriseviewpoint.com/category/startups/ Vistas Beyond the Vision Fri, 06 Jan 2023 07:33:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 https://enterpriseviewpoint.com/wp-content/uploads/2017/01/Enterprise-ViewpointEVlogo-1-150x150.png Startups Archives - Enterprise Viewpoint https://enterpriseviewpoint.com/category/startups/ 32 32 Braze Hit $150m in yearly revenue, Set for IPO https://enterpriseviewpoint.com/braze-hit-150m-in-yearly-revenue-set-for-ipo/ Tue, 26 Oct 2021 05:33:34 +0000 https://enterpriseviewpoint.com/?p=6698 Engagement platform Braze is pursuing an initial public offering. The company filed a registration statement with the U.S. Securities and Exchange on Friday, and has applied to have its Class A common stock listed on Nasdaq under the market symbol under the symbol “BRZE.” A possible share price was not reported. The firm will use […]

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Engagement platform Braze is pursuing an initial public offering.

The company filed a registration statement with the U.S. Securities and Exchange on Friday, and has applied to have its Class A common stock listed on Nasdaq under the market symbol under the symbol “BRZE.” A possible share price was not reported.

The firm will use the proceeds for working capital, operating expenses, capital expenditures and possible acquisitions of complementary businesses or products.

Founded in 2011 as Appboy, Braze operates in the marketing campaign management software market that IDC projects as reaching $19 billion in 2024. Braze believes this understates its market since it also offers analytical tools.

Brace offers cross-channel engagement tools to help brands “create the ideal journey for each customer and evolve campaign strategies based on customer reactions in real time,” CEO William Magnuson says in an introductory letter.

The company reports revenue of $150 million for the fiscal year ended January 31, up from $96 million in the prior year. It also posts a net loss of roughly $32 million, flat with last year.

In fiscal year 2021, it processed over 7 trillion consumer-generated data points and its customers sent roughly one trillion messages on its platform.

Among the risk factors are intense competition, regulatory changes, security and possible losses going forward.

Recently, Braze has added several features, including an email visualization tool, to help brands react to an ever-shifting privacy landscape and build experiences based on first-party data.

The new email feature, Inbox Vision, is part of Braze’s Drag-and-Drop Email Editor. It allows brands to view emails as they would appear in different email and mobile devices.

In addition, Braze is offering new Global Email Style Settings that enables firms to select and store default colors and fonts for emails composed in HTML or in the Drag-and-Drop Editor.

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The rise of the most valuable female-led startup in the world https://enterpriseviewpoint.com/the-rise-of-the-most-valuable-female-led-startup-in-the-world/ Thu, 16 Sep 2021 14:37:17 +0000 https://enterpriseviewpoint.com/?p=5907 Even among the $10 billion-plus companies, Canva, an Australian graphic design business, is an anomaly. The company said on Tuesday that it had raised $200 million in investment, valuing the company at a staggering $40 billion. Not only does this make the company the most valuable software startup in the world, but it also makes […]

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Even among the $10 billion-plus companies, Canva, an Australian graphic design business, is an anomaly. The company said on Tuesday that it had raised $200 million in investment, valuing the company at a staggering $40 billion. Not only does this make the company the most valuable software startup in the world, but it also makes it the most valuable female-founded and female-led venture in the world.

 Boosted by the need for online collaboration tools during the pandemic, the company has won over customers by effectively being a more user-friendly Adobe Photoshop, Microsoft Powerpoint, and Adobe Acrobat—allowing users to more easily create a pitch deck, for example, that is as attractive on an iPhone as it is on the big screen, and allowing creators to doodle on the fly.

Melanie Perkins, the company’s CEO, and co-founder describes the company’s next area of focus in such a way that it explains why it has been so successful. The Adobe and Microsoft suites have been around for decades, and they haven’t evolved much in that time.

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Clean, Limitless & Continuous Power to be Built Using “Modified Blockchain” on a Far Field Wireless Charging Platform https://enterpriseviewpoint.com/clean-limitless-continuous-power-to-be-built-using-modified-blockchain-on-a-far-field-wireless-charging-platform/ Wed, 30 Jun 2021 05:23:49 +0000 https://enterpriseviewpoint.com/?p=4770 Voice Life Inc. with its Far Field Wireless Charging Platform and Verge Currency with its open source blockchain community driven cryptocurrency “XVG” and are entering into a Memorandum of Understanding (MOU) with a Decentralized Autonomous Organization “DAO” “rLoop”. Under the terms of the MOU, Voice Life, Verge and rLoop will work collectively on expanding the […]

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Voice Life Inc. with its Far Field Wireless Charging Platform and Verge Currency with its open source blockchain community driven cryptocurrency “XVG” and are entering into a Memorandum of Understanding (MOU) with a Decentralized Autonomous Organization “DAO” “rLoop”.

Under the terms of the MOU, Voice Life, Verge and rLoop will work collectively on expanding the Voice Life’s Far Field Wireless Charging Platform. The goal is to create and build a novel far field wireless transmission for a continuous, clean and limitless charge to smart phones, IoT devices and autonomous vehicles.

Robert Smith founder of Voice Life, when asked about the technology said “The recent advancements in blockchain technology and the energy markets are all converging. I believe that the expansion of the Far Field Wireless Charging Platform with the involvement of Verge and rLoop is creating a major disruptive technology advancement.”.

Justin Vendetta, the creator of Verge, when asked about the development, “said he was ecstatic, it’s snowballing and gets bigger and bigger every day. Bridging the community behind Verge Currency, with the technology of Voice Life and the engineering capabilities of rLoop, combines the passion, distribution and expertise needed to produce tomorrow’s world energy supply”.

“For our DAO to join forces with a community project like Verge, and Partner Voice Life, it brings the rLoop future of work platform towards an electrifying tomorrow, where we get the opportunity to build the next generation of energy transmission.” said rLoop co- founder Ilyas Vali.

About Voice Life Inc

Voice Life Inc. was founded on March 12, 2015 as a technology company focused on the development, integration, and application of delivering a fast-wireless charging solution to mobile devices. The developer of ground-breaking leading-edge technology based upon a terahertz-based scalable network designed for far field wireless charging, is creating the next advancement in the capability to charge, maintain use and availability of smartphones and other electric-based products and devices. To find out more visit Voice-life.com

About Verge Currency


Verge Currency (XVG) is a volunteer driven cryptocurrency created in 2014, which harnesses the power of blockchain seen in Bitcoin, while combining the speed of modern electronic payments, to the security of cash payment. The Verge Currency blockchain, is maintained, developed, through open-source technology, by a distributed community of enthusiasts from around the world. To find out more visit Vergecurrency.com

About rLoop


rLoop is a decentralized autonomous organisation (DAO) that was built as a result of the SpaceX hyperloop competition, aiming to solve global challenges. rLoop acquires, supports, and finances early-stage innovation and research projects as an open and self-governing collective. By cross-connecting emergent fields of technology and making them accessible to everyone, rLoop creates an ecosystem of limitless and permissionless innovation. To find out more, visit rloop.org

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COVID-19’s impact on strategy professionals https://enterpriseviewpoint.com/covid-19s-impact-on-strategy-professionals/ Thu, 06 May 2021 05:56:52 +0000 https://enterpriseviewpoint.com/?p=4366   Movemeon & Payspective’s 2021 Work and Pay Report A quarter of management consultants on the hunt for a new job, with over 50% looking to join a corporate A third of junior professionals now think worse of their employers Start-ups and PE/VC saw the biggest increase in working hours The pandemic has shaken up […]

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Movemeon & Payspective’s 2021 Work and Pay Report

  • A quarter of management consultants on the hunt for a new job, with over 50% looking to join a corporate
  • A third of junior professionals now think worse of their employers
  • Start-ups and PE/VC saw the biggest increase in working hours

The pandemic has shaken up the working world, and the new report from Movemeon/Payspective examines its impact on strategy professionals.

The study which was compiled from 35,000 data points, provides a unique look at the pay and conditions of management consultants, strategic and commercial professionals.

Itchy feet

Despite all the headlines about a bumper year for government contracts, a third (29%) of those working in management consultancies are looking for a new role, specifically due to COVID-19.

Further, while PE/VC has also had a stellar year a quarter (24%) are on a job hunt.

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Looking closer at where people want to move, about half of those in consulting actively looking for a job want to join a corporate. For those who’ve made the switch, 20% want to go back to a consultancy.

Additionally, the freelance lifestyle appears an attractive prospect to almost a quarter (23%) of those in consultancy looking for a new role.

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A lower opinion

The study also explored professionals’ attitudes towards their employers, with a third (32%) of analysts (a junior role) now harbouring a worse opinion of their employers than before the pandemic. However, only 15% of directors/VPs now think more negatively of their employer.

With over half of UK strategy professionals reporting the pandemic has negatively affected their mental health, nearly everyone surveyed reported they worked longer hours despite being at home, with the biggest increase in start-ups/PE/VCs.

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Freelance professionals reported an increase in transformation and cost cutting projects, which intuitively makes sense when the economic picture is considered.

Commenting on the study, Rich Rosser, co-founder, Movemeon said “COVID-19 has made work more intense. With PE firms busy on the deal front and digital-first start-ups seizing the prime conditions for growth, it’s no surprise these specialists have seen the biggest increase in working hours. The pandemic instigated rapid digital transformation in many sectors and now the dust has settled, there will no doubt be a need for strategic input as businesses work out their next steps. On another front, digital-first startups used the opportunity presented by COVID-19 to scale at pace, as they move into the next phase of their growth these firms need additional senior input to navigate this. All this means that there’s a buoyant market for management consultants and strategy professionals to help solve real problems and support growth.”

Patrick Maier, General Manager, Payspective stated, “The number of professionals looking for a new role is higher than normal and churn is costly all-round. The pandemic has hit younger people harder and even in the well paid world of consultancy, junior employees are more frustrated than more seasoned professionals. The negative sentiment held against employers coupled with the number of people with itchy feet mean that bosses would be well placed to invest in initiatives that improve team morale.”

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Demand for digital skills continues to grow as Northcoders reports 63% jump in hiring partner programme over past six months. https://enterpriseviewpoint.com/demand-for-digital-skills-continues-to-grow-as-northcoders-reports-63-jump-in-hiring-partner-programme-over-past-six-months/ Thu, 29 Apr 2021 05:20:18 +0000 https://enterpriseviewpoint.com/?p=4362 Despite the pandemic, Northcoders – the industry leading software development training and solutions provider – has seen the number of hiring partners it works with across the North increase by 63% since September 2020. Northcoders believes this demonstrates that the demand for digital skills is growing month on month and follows recent reports from The […]

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Despite the pandemic, Northcoders – the industry leading software development training and solutions provider – has seen the number of hiring partners it works with across the North increase by 63% since September 2020.

Northcoders believes this demonstrates that the demand for digital skills is growing month on month and follows recent reports from The Learning & Work Institute that the UK is heading towards a “catastrophic” digital skills shortage “disaster” thanks to a 40% drop in young people taking IT subjects at GCSE since 2015.

The new hiring partners include Covea, Car Finance 247, CG Hero, The Insights People and Taptrip who join the likes of On The Beach, Footasylum, Thoughtworks and thinkmoney. The hiring partner programme – which spans 25 industries from financial services, healthcare, and media to automotive and construction – enables companies to hire skilled and job-ready developers from its courses without fees.

Since its inaugural course in 2015, Northcoders has helped over 750 people switch careers into tech, with average starting salaries of around £25,500. Whilst 95% of Northcoders secure a software engineering role after graduation.  Northcoders’ main campus is at Manchester Technology Centre and it has a base at Platform in Leeds.

Since the start of 2021, the company has also seen an upturn in enquiries for its bootcamps, UpSkill and ReSkill programmes as more and more people look to switch careers and businesses invest in their employees via training and apprenticeships to ensure they are best positioned for a strong post-pandemic recovery.

Amul Batra – chief partnerships officer at Northcoders – said: “The last year has tested everyone. It has made individuals question what they want out of their careers and businesses revaluate what skills they need to thrive. This is a significant rise in our hiring partner programme and shows that firms in many sectors are ready to invest in their tech capabilities as they know they will be vital to our economic recovery following the pandemic.”

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Messi and fellow star Griezmann among Investors for Sorare https://enterpriseviewpoint.com/messi-and-fellow-star-griezmann-among-investors-for-sorare/ Mon, 01 Mar 2021 07:00:56 +0000 https://enterpriseviewpoint.com/?p=4229 Sorare, the platform for creating and trading football non-fungible tokens (NFTs), has raised $50 million in Series A. In an emailed announcement Thursday, Sorare said the funding round was led by venture capital firm Benchmark, which backs Twitter, Uber and Snap. Other investors in the round include venture firm Accel, Reddit co-founder Alexis Ohanian, and […]

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Sorare, the platform for creating and trading football non-fungible tokens (NFTs), has raised $50 million in Series A. In an emailed announcement Thursday, Sorare said the funding round was led by venture capital firm Benchmark, which backs Twitter, Uber and Snap.

Other investors in the round include venture firm Accel, Reddit co-founder Alexis Ohanian, and Barcelona striker and Lionel Messi teammate Antoine Griezmann, among others.

The Email further reads, 

We’ll be using this new funding to propel our vision forward. Our mission is to create “The game within The game”. We are transforming online football fandom and giving fans like us the power to own the game they love.Specifically, the funds will help us to:

  1. Accelerate the hiring of a world-class team
  2. Onboard the top 20 football leagues in the world
  3. Launch a mobile application

More importantly, these funds will serve to delight our current and future community. Clubs, footballers and fans are at the heart of the game. We’re designing an experience where fans can celebrate, share, and live football moments at a deeper connection. We’re making fantasy football a reality.”

Sorare,one of the top NFT platforms in the market today is powered by Ethereum crypto currency.The company is ranked fifth on NFT tracker CryptoSlam, based on the trading volume of the past 30 days.

“Human beings have been collecting for centuries, it’s something we do,” Nicolas Julia said in an interview. “This is a product that could bring the crypto asset class to millions of people.”

“Blockchain technology gives Sorare cards superpowers. We are building more than collectibles. Our digital cards have a utility that can be used in our global fantasy football games and myriads of games. The potential is limitless and we can’t wait to see the amazing football projects that are built around Sorare cards!” explain Julia

 

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Comcast NBCUniversal  has picked 10 sports tech and esports startups for the first annual Comcast NBCUniversal SportsTech Accelerator https://enterpriseviewpoint.com/comcast-nbcuniversal-has-picked-10-sports-tech-and-esports-startups-for-the-first-annual-comcast-nbcuniversal-sportstech-accelerator/ Fri, 26 Feb 2021 12:04:57 +0000 https://enterpriseviewpoint.com/?p=4211 Comcast NBCUniversal today announced the 10 startups selected for the first annual Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown Accelerators. From over one thousand applicants in 70 countries, these 10 companies will bring their innovative solutions to Comcast NBCUniversal and the SportsTech partner consortium, which includes NBC Sports, Sky Sports, Golf, NASCAR, U.S. Ski and […]

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Comcast NBCUniversal today announced the 10 startups selected for the first annual Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown Accelerators.

From over one thousand applicants in 70 countries, these 10 companies will bring their innovative solutions to Comcast NBCUniversal and the SportsTech partner consortium, which includes NBC Sports, Sky Sports, Golf, NASCAR, U.S. Ski and Snowboard, USA Cycling, USA Swimming, and Comcast Ventures. Startups were selected based on their technology solutions focused on the accelerator’s eight focus areas: media and entertainment, fan/player engagement, athlete/player performance, team and coach success, venue and event innovation, fantasy sports and betting, esports, and the business of sports.

Due to the global COVID-19 pandemic, the 2021 program, which kicks off today and lasts 12 weeks, will be held virtually. The founders will participate in this immersive accelerator from cities across the globe, including Atlanta, New York, Los Angeles, Toronto, and Geneva, Switzerland.

The companies will engage in a custom curriculum featuring workshops on fundraising, sales, marketing and branding, product/market fit, mental health, company culture, and working with corporations, and will meet seasoned startup founders who will share their insights on building and selling highly successful businesses. In the future, each company will have the opportunity to work at Comcast NBCUniversal’s Central Division Innovation Center in Atlanta at Truist Park, which overlooks the Atlanta Braves stadium.

“At Comcast NBCUniversal, sports, entertainment, and technology are central to what we do across our streaming, broadband, and aggregation businesses. Our inaugural SportsTech accelerator brings together this focus with our long tradition of working with founders and startups,” said Sam Schwartz, Chief Business Development Officer, Comcast Cable. “In collaboration with our partners who represent some of the strongest brands in sports, we are excited to mentor and learn from these founders and see how their technologies can drive innovation in the sports and entertainment industry.”

The Comcast NBCUniversal SportsTech accelerator program will feature mentorship from industry leaders from Comcast NBCUniversal as well as strategic advisors from the Boomtown network and the partner consortium, including Will McIntosh, Executive Vice President, Digital and Sports Consumer Business, NBC Sports Group; Lora Dennis, Senior Vice President, Digital Media NBCUniversal Owned Television Stations; Steve McElwee, Chief Technology Officer, Digital Sports and Sports Consumer Business at NBC Sports; and Craig Neeb, Chief Innovation Officer of NASCAR. Jenna Kurath, Vice President, Startup Partner Development and Head of SportsTech, will lead the startup teams as they work with mentors and business units throughout the program and beyond, and as they seek deals or proofs of concepts with Comcast, NBCUniversal, and Sky brands.

At the conclusion of the program, the companies will participate in a virtual Demo Day on May 26, 2021 and present their businesses before some of the world’s leading venture capitalists, startup founders, business executives, and media. To learn more, visit www.comcastsportstech.com.

 

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Online ethical B2B brand and ContentCal join forces to boost small businesses https://enterpriseviewpoint.com/online-ethical-b2b-brand-and-contentcal-join-forces-to-boost-small-businesses/ Mon, 25 Jan 2021 05:50:07 +0000 https://enterpriseviewpoint.com/?p=4033 The world’s largest online community for purpose-driven business founders, #EthicalHour, is launching a new partnership with leading UK social media agency, ContentCal, to provide its members with up-to-date knowledge to help them grow their ethical enterprises. From Thursday 28 January, Andy Lambert, growth director at ContentCal, will provide a monthly Social Snapshot – a live […]

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The world’s largest online community for purpose-driven business founders, #EthicalHour, is launching a new partnership with leading UK social media agency, ContentCal, to provide its members with up-to-date knowledge to help them grow their ethical enterprises.

From Thursday 28 January, Andy Lambert, growth director at ContentCal, will provide a monthly Social Snapshot – a live briefing session including the latest changes in social media, and what they mean for marketing – exclusively for #EthicalHour paying members.

On the last Thursday of each month, Andy will deliver an overview on matters such as social media algorithm updates, content creation and strategy, so members can learn new skills and how to focus on audience engagement, which is key to growth.

Founder of #EthicalHour and award-winning ethical marketing strategist, Sian Conway, says: “We’re thrilled to have ContentCal as our partner in supporting our members, who are mainly micro and small business owners in the ethical and sustainability sectors. They are often overwhelmed by trying to keep up with fast-changing social media trends.

“The ethical and sustainable sectors are growing rapidly, as is consumer demand for ethical brands. So helping such businesses engage with the public is crucial, but they have specific marketing requirements. By bringing #EthicalHour and ContentCal together, these amazing entrepreneurs will get the support they need. Every Social Snapshot will be available for replay for members, adding to our existing collection of expert resources. We’d love to welcome new members who’d like to benefit from our thriving community.”

Andy adds: “We at ContentCal are on a mission to simplify social media marketing to help businesses of all sizes be found online. As such, we are thrilled to be working with #EthicalHour to help deliver this education to an incredibly valuable community.

“I’m looking forward to sharing my knowledge honed over 12 years of growing multiple SaaS businesses. I’m especially excited about helping ethical enterprises to develop so they can have an even bigger impact, whether it’s social or environmental.”

As part of the new membership perk, #EthicalHour members will also be given a free content calendar and planning template, 10% discount on ContentCal’s paid plan, and two online masterclasses on content creation.

Ethical business owners can join the community here: https://ethicalhour.co.uk.

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The Ultimate Guide: 10 Best CBD Cigarettes In The World Right Now https://enterpriseviewpoint.com/ultimate-guide-10-best-cbd-cigarettes-world-right-now/ Tue, 15 Sep 2020 05:41:39 +0000 https://enterpriseviewpoint.com/?p=3515 Description: What do you do if you want to quit smoking but cannot find the courage for it? The best would be to quit cold turkey, but one more way is to induct yourself out of the habit slowly. CBD cigarettes could help you do that. Cigarette smoking has been in the limelight for centuries […]

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Description: What do you do if you want to quit smoking but cannot find the courage for it? The best would be to quit cold turkey, but one more way is to induct yourself out of the habit slowly. CBD cigarettes could help you do that.

Cigarette smoking has been in the limelight for centuries now. Believe it or not, there was a time when everyone believed smoking cigarettes was a relaxation habit, but as science progressed, it was discovered that it caused more harm than good. On that same note, we now know the repercussions of smoking tobacco cigs.

Unfortunately, quitting smoking is better said than done, but now using CBD cigarettes, a tobacco-free world might be nearer than we thought. Wondering what CBD cigarettes are? In simple terms, they are just like traditional cigarettes with only cannabidiol minus all the other harmful traditional cigarette ingredients like nicotine and tar.

That said, let’s find out the ten best cannabidiol cigs brands in the market.

1. Sweet Cake

This brand offers special CBD cigarettes with a well-thought blend of earth, gelato, and cake flavors that stimulate the senses. These cannabidiol cigarettes are immaculately sealed in a glass tube, and each joint has 0.6 grams of organic hemp and crutches. The cannabidiol concentration is at 18.5% and is from an Indica strain of the hemp. It is best for sleep induction, relaxation, and pain relief.

2. Dough Boy

This brand of CBD cigarettes consists of hybrid cigs available in either a 7-pack or a 2-pack. One Dough Boy has 0.6 grams of organic hemp with an 85 milligram content of cannabidiol. Also sealed in a glass tube, this CBD cigarette is perfect for a relaxation session. The terpene formulation consists of an earthy scent, creamy aroma, and a sweet smell.

3. Sour Gummi

Sour Gummi is one of the best CBD cigarettes, and it is also a hybrid strain available in a 2-count pack. Each joint has a CBD content of 16.9% flavored with sour, fruity, and sweet aromas when lit up. The total cannabinoids percentage for each cig is 21.7%. The sour Gummi is perfect for a boost of mood to get you focused and productiv

4. Plain Jane

The Plain Jane CBD cigarettes come in 2-pack, 10-pack, or 20-pack, each stick having a 72 mg CBD content. This brand has an odorless aroma that is great for staying conspicuous. One of the CBD cigarettes health effects Plain Jane offers is fewer toxins’ inhalation. It is excellent for outdoor smoking due to the reduced odor effect.

5. Mr. Rainbow

Mr. Rainbow is a great hybrid mood booster that comes in either a 2-count or 7-count package. The joints are well stuffed in a glass tube and have a CBD content of 22.3%. The 0.6 g joint also has 24.2% cannabinoids. The tastes used in these CBD cigarettes are cream, haze, and cookies.

6. Frosted Kush

This brand is an Indica strain purchased in either 2-count or 7-count casings. Sticks are enclosed in a glass tube, and each weighs 0.6 g with a 19.5% CBD content. When burned, they give out berries and cupcakes aromas.

7. Papaya Nights

Papaya Nights is a Sativa strain designed for relaxation with the tropical fruit, earthy and sweet scents. The glass sealed CBD cigarettes; each has 76 mg cannabidiol content with 95 mg cannabinoids. They each weigh 0.6g.

8. The Secret OG

An Indica strain with four distinctive aromas, kush, bubblegum, diesel, the Secret OG is available in a 2-count or 7-count packet. The cannabidiol content per joint is 18%, and the available cannabinoids are 19%. The Secret OG is perfect for a chilling session.

9. Colorado Hemp Sticks

This brand has a catchy flavor majorly of hemp, which gives it a natural feel as you smoke into relaxation. The Colorado Hemp Sticks have a shallow THC content at 0.3%, which provides you with a mild high feeling. Each packet comes with 20 joints.

10. LiveHemiply

One packet of LiveHempily comes with 20 CBD cigarettes, each containing 25 mg of CBD. The hemp used is GMO-free. They are highly potent and handy for pain relief, inflammation, and curb anxiety and depression.

Conclusion

If you compare the use of CBD cigs and tobacco cigs, CBD cigarettes are safe for you. They have fewer toxins in their composition and offer you extra benefits like relaxation, pain relief, pain relief, and quitting tobacco cigarettes.

Do CBD cigarettes work? Yes, they do! Just make sure you have the best CBD content for your condition and smoke the problem away!

About the author

Rae Hudson, EV Contributor

Rae Hudson tried to quit smoking tobacco cigarettes for three years. But all that changed after she gave CBD cigarettes a try. So far, she has reduced her smoking habit and hopes to eliminate it by the end of the year entirely.

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If You’re Launching A Business To Sell A Product, Consider These Steps Early https://enterpriseviewpoint.com/youre-launching-business-sell-product-consider-steps-early/ Fri, 24 Jan 2020 06:35:52 +0000 https://enterpriseviewpoint.com/?p=3254   Launching a business surrounding a product is different than starting any other sort of company. You don’t just have to sell yourself, your idea, and your process; you have to make the product work, in everything from the viability of its creation to how it appeals to consumers. With a comprehensive and detail-oriented approach […]

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Launching a business surrounding a product is different than starting any other sort of company. You don’t just have to sell yourself, your idea, and your process; you have to make the product work, in everything from the viability of its creation to how it appeals to consumers. With a comprehensive and detail-oriented approach though, you can make it all work. And if you’re looking to start a company like this in the near future, or even if you’re simply selling a single product independently, considering these steps early will help you to do so.

Set Up A Robust Email Marketing Effort

You may have seen our guide to setting up a first email marketing campaign in a previous article published in early December of last year. It discussed the importance of determining your goals, choosing the correct platform (MailChimp, Mailify, and GetResponse being a few strong options), drafting email copy, building and segmenting your list, adding copy and art to your template, and a few more steps. Indeed, these steps can comprise a very strong email marketing effort.

The reason this is an essential early step in creating your business around whatever product you’re selling is that it more or less represents the beginning of your network. With a product-oriented business, a portion of your success will always come down to word of mouth. And if you can first get your own network aware of and excited about your product, you’ll be on the path toward making it more widely relevant.

Research Your Competition

Ideally, your first round of research in this process should be conducted with the goal of determining if you’re as unique as you think you are. Undoubtedly there will be products and companies that are at least somewhat like yours. But try to make sure you can reasonably stand out well enough to gain a share of the market before you even get started.

That said, researching your competition can and should go a great deal further than an early exploration of the market. Inc. published an excellent guide for how to research competition, featuring tips from various small business owners in different fields, and included ideas like setting up alerts to track news from similar companies, following competitors on social media, and even attending conferences relevant to your market. Steps like these should be taken early and often as you look to compete in your category.

Look Into 3D Printing

Particularly if you’re just starting a business, 3D printing might seem to be an advanced, expensive process not to be considered yet. It’s true that high-end printing of this kind can still be somewhat expensive, but it’s also a production method that can offer an attractive range of benefits for any startup that revolves around a product.

First and foremost is efficiency. When you’re starting out with an idea, the concept of actually turning that idea into a physical product can seem like a significant barrier. You might anticipate waiting weeks for a prototype, or else trying to design a crude early version on your own. Per Fictiv, however, 3D printing manufacturers can now deliver printed parts in as little as 24 hours. Various technologies can direct the process (fused deposition modeling being a common option), and different materials can be used, but regardless a prototype can be created, functionally, in no time.

Beyond basic efficiency, 3D printing can also allow you to experiment early, such that you can try a few prototypes to get your design right. It reduces material waste and in some cases your total manufacturing cost. And it takes the manufacturing process out of your hands to allow you to focus on the business you’re creating.

Know Your Financing Options

In all likelihood, you won’t be looking to design a process and start a business without having funding in place to begin with. Whether it’s your own money, a collection of investments from family and friends, or even a bank loan, you’ll need that capital to get the ball rolling. What we’re suggesting here though is that you should also have some financing options in mind for future needs. It’s nearly inevitable that at some point you’ll need an influx of cash, whether to make more of your product, enhance your marketing effort, hire employees, or whatever else it may be. You’ll be better to handle these needs when they arise if you’ve already done your brainstorming and come up with a few options (perhaps various types of loans, people you know who might help, a way to redirect supplemental income toward the business, etc.).

Set Up Strong Digital Visuals

Having a strong digital presence with engaging visuals is important for virtually any kind of business these days. Visuals simply engage more effectively than text, such that even the dullest or most text-oriented business ought to find a way to include some photos, illustrations, or graphics to share online and via social (not to mention in those email campaigns!). However, visuals are all the more important when you need to showcase and/or explain a product.

Speaking to this point, J2 Store posted a helpful article back in 2016. It described various ways to create a “stellar product showcase” in an online store, touching on the important of a minimalistic layout, visible testimonials from customers, and great images of the product itself. These may sound like obvious components to include, but getting them all on the page in an attractive way that truly highlights the product is easier said than done. Nevertheless this too should be a serious focal point as you look to set up your business and sell your product.

The post If You’re Launching A Business To Sell A Product, Consider These Steps Early appeared first on Enterprise Viewpoint.

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