Digital Asset Management(DAM) emerged as a segment of the technology landscape around the same time people, designers, and companies started creating websites with content management systems. This evolved to include hosting documents and videos on websites. Eventually, website development included enhanced security to allow password protected admission to governed access to content and gated digital communities. Today, Digital Asset Management technology reside at the crossroads between Industry 4.0 and 5.0. This is because DAM capabilities have evolved to become an integral platform for online learning management systems, online shopping and digital asset access across multiple users and locations. As a result, DAM technology has quietly become the lynchpin of the digital knowledge economy to provide anywhere anytime access to any internet connected computing device at the speed of demand.
The Rise of COVID
COVID caused the DAM technology segment to leap forward with emerging market characteristics. According to an industry report, the DAM industry was worth USD 3.15 Billion in 2019. It is projected to reach USD 10.2 Billion by 2026 at a CAGR of 18.3% (from 2021 to 2026). (Source: Global Industry Analysts, Inc.)Major factors that are driving the growth of the DAM market include:
- Increasing use of online commerce
- Digitalization of content and the need for effective collaboration of corporate assets
- The emergence of cloud-based delivery options
- Large and diverse audiences for online learning
- The growing need for controlled access and better security of digital assets to avoid copyright issues across global borders.
(Source: Digital Asset Management Market News)
DAM Online Library: Unlimited Scalability and Control
Digital Asset Management technology’s on-line library and data curation provides superior coordination and control for simple to complex digital files. DAM technology creates a multi-level library platform that allows the ability to create safe online repositories for digital materials so people can access resources, collaborate and expeditiously work at their full potential wherever they reside. This hosted solution disciplines best practices and distribution of unlimited categories of content for file search precision, version control, restricted access, and physical management of information after they have been converted to digital assets. From this advantage the archival and delivery of knowledge for mechanical drawings, maps, goods, and documents including pictures, recordings, movies, videos, AR/VR streaming, and learning modules are governed from a single source with sub-level mirroring of access that complements indigenous requirements for multiple departments and regions. As a result, disparate business operations are aligned, the right assets are retired or made available to those who have approvals, information slippage is stopped, copyright misunderstandings are reduced, budgets are easier to control, internal upskilling is improved, and managers are able to increase speed to market.
Additional Benefits:
- Near-time share select intelligence across operational functions, channels and geographical regions
- Improve messaging delivery and performance to shorten timelines and discipline budget accountabilities
- Increase speed to action without loss of sensitive information regardless of the number of cycles of activity
- Share intelligence across operational functions, channels and geographical regions
- Improve messaging delivery and performance to shorten timelines and protect budgets
- Increase speed to action without loss of sensitive information regardless of the number of cycles of activity
- Support back office to front line departments with single sign capabilities that allow users to customize their own libraries for their local geographic needs with corporate view and support
- Allows multiple levels of customized access to assets relevant to departmental or geographical needs
- Improve marketing communications performance and compliance within local to global business and brand standards
- Control content relevance with automated version control, distribution and expiration
- Support online commerce with automated access and retire of goods availability depending on demand and inventory
- Allows flexible access and unlimited modifications of learning materials, testing, and lab assignments for time-stamped delivery and grading with fluid instructor response and colaboration
